What exactly is swinging? Unlike "open marriages" of the 1970's which promoted non-possessive love and tolerance of infidelity in their spouses (O'Neill and O'Neill, 1972), or "polyamory" (Wesp, 1992) - the love of many people at once – swinging is non-monogamous sexual activity, treated much like any other social activity, that can be experienced as a couple. Emotional monogamy, or commitment to the love relationship with one's marital partner, remains the primary focus. Swinging is usually done in the presence of one's spouse and requires the consent of both to the experience. Although swingers often become close friends with other swinging couples, there are unspoken rules restricting emotional involvement with non-spousal partners. While swinging involves having sex with people other than one's spouse, its adherents claim that it enhances the relationship of the swinging couple both sexually and emotionally. By removing the secrecy and dishonesty inherent in one's natural desires for sexual variety, the couple can explore their fantasies together without deceit or guilt. By removing the necessity for deceit from the relationship, a new level of trust and openness about all of one's feelings is supposedly achieved without the destructive baggage of jealousy. (McGinley, 1995)